The mission of the Sports & Entertainment Marketing program at CSUSB is twofold: to provide experiential learning opportunities for our students while simultaneously increasing the size of the Sports & Entertainment Marketing scholarship endowment. We accomplish this by using experiential learning courses to produce multiple annual live sports and entertainment events. These events provide unique hands-on training and experience to better prepare students for real-world careers in the sports and entertainment industry. By producing successful events, students are able to pay it forward by investing the event profits into the scholarship fund. As the cost to pursue a higher education continues to rise, this scholarship will provide funds to help ease the financial burden.
The Advanced Entertainment Marketing class (MKTG 5550) at California State University, San Bernardino cordially requests your support for our Annual Fall Yotie Entertainment event, the Coyotes of Comedy! This year, our event will take place on Saturday, December 4th at the Events Center of the San Manuel Student Union on the CSUSB campus. All proceeds from this event will go directly into the size of the permanently endowed scholarship fund for students within the CSUSB Sports & Entertainment Marketing Program.